A cargo cult is a belief system in which a group of people – typically indigenous tribes in contact with a technologically advanced culture – perform imitative rituals expecting a deity to offer them, too, the same technology. So far so good. But what about cargo cult writing?
Allow me first to talk a bit more about cargo cults, because the essence is important in understanding what is cargo cult writing and why it’s damaging to you as an author.
As Wikipedia informs us, although the phenomenon is older, it began to be noticeable in Pacific islands after WW2, when isolated cultures came in contact with American and Japanese expeditionary forces that arrived (by air) in great numbers and with advanced logistical support :
After the war, the soldiers departed. Cargo cults arose, attempting to imitate the behaviors of the soldiers, thinking that this would cause the soldiers and their cargo to return. […] Cult behaviors usually involved mimicking the day-to-day activities and dress styles of US soldiers, such as performing parade ground drills with wooden or salvaged rifles. The islanders carved headphones from wood and wore them while sitting in fabricated control towers. They waved the landing signals while standing on the runways. They lit signal fires and torches to light up runways and lighthouses.
The concept of a cargo cult is often used as a metaphor to describe any activity where one imitates something without understanding it, expecting the same result. In some vague sense, it’s a post-hoc fallacy. “I saw a black cat and then I tripped and fell. It’s the black cat’s fault, so I better avoid black cats”.
As for cargo cult writing, you might have already guessed it: It’s when an author imitates what others do without realizing why or how, expecting similar results. Let’s see the various ways this can happen, and how to avoid it.
