Today’s post “The Problematic Allure of Social Media Aesthetics” is authored by Binati Sheth. She’s a writer, a gardener, and an amateur artist. Check out her blogs and essays. You can find her living her writerly life on LinkedIn, YouTube, and Instagram.
When do you want to live? The past? The future? The present? If I were to give you a choice right now, what would you choose? Ideally, we want everyone to say the present. “I want to live in the present” should be the healthy choice. Sadly though, many people on social media are choosing not to. Enter, social media aesthetics.
Aesthetics is classified as a branch of philosophy (of beautiful things). These things could be natural, artificial, or hybrid. We all love beautiful things, and we all have unique definitions of beauty. Social media aesthetics are no different. A social media user creates or takes photos with a particular aesthetic framework in mind, to establish a brand identity, tone, and personality. It all sounds like harmless fun.
But, as they often do, humans end up ruining things.
During the pandemic, cottagecore, dark academia, and Y2K aesthetics trended globally. It began as a love for warm colors, rustic life, and a fondness for knowledge and nostalgia. I personally dabbled in dark academia while turning a blind eye to some of its problematic aspects. I wrote Victorian era letters to my pen pals while spinning a pirouette around all the oppression, instead focusing only on the opulence. As I was not alone in doing this, I noticed the problematic allure of chasing aesthetics. There’s an incredibly literal problem with aesthetics – it is not about impact; it is about beauty.
